A Complete Guide to Reaching IT Decision-Makers through Content Marketing

2015 Customer Journey Poster

IDG ’s Customer Journey infographic leads technology marketers clearly through the purchase process of IT decision-makers to ensure marketers deliver the right content, to the right person, at the right time and in the right format. When following the research provided throughout this infographic, you will gain a stronger grasp of how to connect with your target market to be sure to make a sale.

This infographic will: 

  • Provide a better understanding of how IT decision-makers are consuming and sharing content. 
  • Offer key tactics on how to effectively engage with IT decision-makers. 
  • Highlight how important credibility and trust of technology vendors are to IT decision-makers. 
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