The Full Funnel Approach

A Guide for Connecting Content Marketing to Sales

Expanding off of our 2015 Customer Journey Poster, this infographic is your tool for providing a seamless experience during the tech purchase process. Highlighting research from the 2015 Role & Influence of the Technology Decision-Maker and 2016 Customer Engagement studies, the graphic flows through the six steps needed to connect your content marketing to sales.

Download a PDF of the poster and it will help you:

  • Understand your customers and the content they are searching for. 
  • Engage with customers and prospects by creating the right tools, for the right audience at the right time throughout the purchase process. 
  • Learn how to nurture your leads so they become the quality customers you're looking for.
  • And more! 
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