MarketingFit Guide to: Marketing Your Technology to the Government Sector

White paper outlining Government IT decision-maker's involvement in the tech purchase process 

An industry whose responsibilities range from managing small-town tax bills to securing national secrets from cyberattacks, government IT decision-makers have their hands full. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how government ITDMs are involved in the tech buying process - whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes. 

The white paper will include:

  • Structure of the IT department within government organizations
  • The collaboration that takes place throughout the purchase process
  • Various sources these IT decision-makers use to make buying decisions, including events
  • Strategic partnerships and vendor relationships

Register for your free copy of the white paper today!

MarketingFit government 2019